Superminis is a kids’ clothing brand launched in 2018 with the sole motive to spread happiness and joy through comfortable and right-sized kid’s clothing through innovative design, utmost care, dedication and most importantly, love. Kids emit some strong and powerful emotions or Superpowers that one can never deny but feel in the presence of a joyful child.
Like the Superpower of a Kid’s Touch, Superpower of a Kid’s Smile, Superpower of kid’s innocence and above all, Superpower of Love and Happiness that a kid brings into everyone’s lives.
Therefore, as a kids’ clothing brand we want to intensify and accentuate those Superpowers with our products and that’s what our brand name, Superminis and logo also signify.
We started this brand with only one product category three years back, but today Superminis has a well-diversified portfolio of more than 100 innovative kids’ products and has touched the lives of millions of kids and parents across the country. Our products are spread across various categories, ranging from apparel to accessories for kids of 0 to 14 years of age. We offer an exciting product portfolio comprising Baby Bedding Sets, Booties, Hygiene Products, Innerwear, Kids Fashion Wear, Ethnic Wear, Night Suits, Winter Wear, etc.
Each of our products comes with an exclusive assurance of quality and durability. We understand the sensitivity and emotions associated with child care and therefore, we manufacture our products with the utmost caution, keeping in mind the needs of your precious little bundle of joy!
What Makes Us Stand Apart?
Immaculate Sizing with Comfort: Based on our research and personal experience, we realised that finding suitable sized clothing for children with various body types and age groups was one of the biggest challenges faced by parents. The clothes were either too tight or too loose or pants tight and shirt loose or vice versa. So we have created sizes that fit your ever-growing child and bring out his best self in the most comfortable and trendy kids’ clothes.
Indian Traditional Wear Like No Other: While there are ample brands that offer daily kids' wear and western wear but classic Indian ethnic wear in the right size with the comfort, especially for newborns and toddlers is like a treasure hunt. So we have brought out a special range of Indian Traditional Wear for children, especially newborns and toddlers, with the most comfortable, breathable and durable fabrics with stunning designs and vibrant colour contrasts.
100% Made in India: From raw material to finished products, all our products are 100% Made in India. Our clothes are made of the softest and most natural fabrics that not only let your baby’s skin breathe but keep him close to his traditional and cultural roots always.
The Team Behind This Journey
With a highly competent management team consisting of experienced professionals, kids’ products specialists and e-retail company veterans, we, at Superminis aim to provide an expert and the most wonderful buying experience to kids and parents.
Mr. Aman Singh, the founder of the company is an MBA with specialised skills in finance and marketing. He quit a managerial position at one of the biggest CA firms in India to pursue his passion and dream to take child care and children’s clothing experience to notable heights and launched Superminis.
The Aim of This Journey
Our aim is to make every child connect with Superminis as a childhood companion!
We intend to serve every child in all stages/phases of his childhood journey. That's why we have products to suit all the needs of a newborn child to 14 years old.
We, at Superminis, truly believe in the saying ‘A satisfied customer is the best business strategy of all’. In line with this – Team Superminis continuously Innovates, Invests and Focuses to understand its customers and tries its best to deliver beyond expectation. We try to achieve excellence through regular customer feedback and by taking timely action to rectify concerns in the due course of time with the simple intention to deliver perfection always.
To Protect Our Environment & Culture:
Superminis understands its responsibility towards the environment, that’s why whether it is our products, packaging or our routine procedures, we focus on sustainability and environment friendliness. We also believe in encouraging small craftsmen of India and keeping alive their artisanal skills. That’s why a lot of our product range includes traditional prints, embroidery and handlooms made by local artisans. We are an end-to-end ‘Make in India' brand with zero imports in our complete supply chain.
Corporate office address
ASW Retail Corporation
B-62/6, 3rd Floor, Phase II,
Naraina Industrial Area
New Delhi – 110028
Registered office address
ASW Retail Corporation
1/2048, Ram Nagar,
Durga Mandir Marg, Shahdara Delhi – 110032