This privacy policy is an electronic record and does not require any physical, electronic or digital signature.

This Privacy Policy relates solely to the information collection and use practices of our web site located at (referred to as “Site” or “Website”). We recognize that many visitors and users of this Website are concerned about the information they provide to us, and how we treat that information. This Privacy Policy, which may be updated from time to time, has been developed to address those concerns.



By providing us your Information or by making use of the facilities provided by the Website, you hereby consent to the collection, storage, processing and transfer of any or all of your Personal Information and Non-Personal Information by ASW as specified under this Privacy Policy. You further agree that such collection, use, storage and transfer of your information shall not cause any loss or wrongful gain to you or any other person.

ASW Retail Corporation does not have any subsidiaries and affiliates and associate companies. ASW and its brand “Superminis” (collectively, " ASW ") is concerned about the privacy of the data and information of users (buyers/customers/browsers whether registered or non- registered) accessing, or purchasing products or services on ASW websites, mobile sites or mobile applications ("Website") on the Website and otherwise doing business with ASW.

The terms "We" / "Us" / "Our" individually and collectively refer to each entity being part of the definition of ASW and the terms "You" / "Your" / "Yourself" refer to the users.

This Privacy Policy shall be read together with the respective Terms & Conditions or other terms and conditions of the respective ASW Retail Corporation entity and its respective website or nature of business of the Website.

ASW has provided this Privacy Policy to familiarize You with the type of data or information that You share with or provide to ASW and that ASW collects from You; The purpose for collection of such data or information from You; ASW’s information security practices and policies; and ASW’s policy on sharing or transferring Your data or information with third parties.

This Privacy Policy may be amended / updated from time to time. Upon amending / updating the Privacy Policy, we will accordingly amend the date above. We suggest that you regularly check this Privacy Policy to apprise yourself of any updates. Your continued use of Website or provision of data or information thereafter will imply Your unconditional acceptance of such updates to this Privacy Policy.

1. Information collected and storage of such Information:

The Information (which shall also include data) provided by You to ASW or collected from You by ASW may consist of "Personal Information" and "Non-Personal Information".

1.1 Personal Information

Personal Information is Information collected that can be used to uniquely identify or contact You. Personal Information for the purposes of this Privacy Policy shall include, but not be limited to:
a) Your name,
b) Your address,
c) Your telephone number,
d) Your e-mail address or other contact information,
e) Your date of birth,
f) Your gender,
g) Information regarding your transactions on the Website, (including sales or purchase history),
h) Internet Protocol address,
i) Identification code of your communication device which You use to access the Website or otherwise deal with ASW,
j) Any other Information that You provide during Your registration process, if any, on the Website.

Such Personal Information may be collected in various ways including during the course of Your interaction with the ASW Website and includes the following:

a) Registering as a user on the Website,

b) Availing certain services offered on the Website. Such instances include but are not limited to making an online purchase, participating in any online survey or contest, communicating with ASW’s customer service by phone, email or otherwise or posting user reviews on the Content available on the Website, or

c) Otherwise doing business on the Website or otherwise dealing with ASW.

We may receive Personal information about you from third parties, such as social media services, commercially available sources and business partners. If you access Website through a social media service or connect a service on Website to a social media service, the information we collect may include your username associated with that social media service, any information or content the social media service has the right to share with us, such as your profile picture, email address or friends list, and any information you have made public in connection with that social media service. When you access the Website or otherwise deal with ASW through social media services or when you connect any Website to social media services, you are authorizing ASW to collect, store, and use and retain such information and content in accordance with this Privacy Policy.

1.2 Non-Personal Information

ASW may also collect information other than Personal Information from You through the Website when You visit and / or use the Website. Such information may be stored in server logs. This Non-Personal Information would not assist ASW to identify You personally.

This Non-Personal Information may include:

a) Your geographic location,

b) Details of Your telecom service provider or internet service provider,

c) The type of browser (Internet Explorer, Firefox, Opera, Google Chrome etc.),

d) The operating system of Your system, device and the Website You last visited before visiting the Website,

e) The duration of Your stay on the Website is also stored in the session along with the date and time of Your access, or others.

Non-Personal Information is collected through various ways such through the use of cookies/web beacons/embedded scripts and security software used for security and fraud detection purposes. ASW may store temporary or permanent "cookies" on Your computer. You can erase or choose to block these cookies from Your computer. By accessing the ASW’s website You agree to the download/storage of cookies on your computer system which you may turn off according to the “Cookie Policy”. You can configure Your computer’s browser to alert You when we attempt to send You a cookie with an option to accept or refuse the cookie. If You have turned cookies off, You may be prevented from using certain features of the Website. You also agree by the use of the Website to allow ASW to place cookies upon your computer system and use cookies/web beacons/embedded scripts and security software used for security and fraud detection purposes to collect information about You.

Ads: ASW may use third-party service providers to serve ads on ASW’s behalf across the internet and sometimes on the Website. They may collect Non- Personal Information about Your visits to the Website, and Your interaction with our products and services on the Website.

Google AdSense: Some of the ads may be served by Google. Google's use of the DART cookie enables it to serve ads to Users based on their visit to our Site and other sites on the Internet. DART uses "non personally identifiable information" and does NOT track personal information about you, such as your name, email address, physical address, etc. You may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at

Please do note that Personal Information and Non-Personal Information may be treated differently as per this Privacy Policy.

You hereby represent to ASW that:

a) The Information You provide to ASW from time to time is and shall be authentic, correct, current and updated and You have all the rights, permissions and consents as may be required to provide such Information to ASW.

b) You’re providing the Information to ASW and ASW's consequent storage, collection, usage, transfer, access or processing of the same shall not be in violation of any third-party agreement, laws, charter documents, judgments, orders and decrees.

ASW and each of the ASW’s entities officers, directors, contractors or agents shall not be responsible for the authenticity of the Information that You or any other user provide to ASW. You shall indemnify and hold harmless ASW and each of the ASW’s officers, directors, contracts or agents and any third party relying on the Information provided by You in the event You are in breach of this Privacy Policy including this provision and the immediately preceding provision above.

Your Information will primarily be stored in electronic form however, certain data can also be stored in physical form. We may store, collect, process and use your data in countries other than Republic of India but under compliance with applicable laws. We may enter into agreements with third parties (in or outside of India) to store or process your information or data. These third parties may have their own security standards to safeguard your information or data and we will on commercial reasonable basis require from such third parties to adopt reasonable security standards to safeguard your information / data.

2. Collection, Use and Processing of Your Information

ASW collects, uses, stores and processes Your Information for any purpose as may be permissible under applicable laws (including where the applicable law provides for such collection, usage, storage or processes in accordance with the consent of the user) connected with a function or activity of ASW and shall include the following:

2.1 To facilitate Your use of the Website or other services of ASW;

2.2 To respond to Your inquiries or fulfill Your requests for information about the various products and services offered on the Website;

2.3 To provide You with information about products and services available on the Website and to send You information, materials, and offers from ASW;

2.4 To send You important information regarding the Website, and administrative information;

2.5 To send You surveys and marketing communications that ASW believes may be of interest to You;

2.6 To personalize Your experience on the Website by presenting advertisements, products and offers tailored to Your preferences;

2.7 To help You address Your issues encountered on the Website including addressing any technical issues;

2.8 If You purchase any product or avail of any service from the Website, to complete and fulfill Your purchase, for example, to have Your payments processed, communicate with You regarding Your purchase and provide You with related customer service;

2.9 For proper administration of the Website;

2.10 To conduct internal reviews and data analysis for the Website (e.g., to determine the number of visitors to specific pages within the Website);

2.11 To improve the services, content and advertising on the Website;

2.12 To provide value added services such as Single Sign On. Single Sign On shall mean a session/user authentication process that permits a user to enter his/her name or mobile number or e-mail address or any combination thereof and password in order to access multiple websites and applications;

2.13 To facilitate various programs and initiatives launched by ASW or third-party service providers and business associates;

2.14 To analyze how our services are used, to measure the effectiveness of advertisements, and to facilitate payments;

2.15 To conduct academic research and surveys

2.16 To protect the integrity of the Website;

2.17 To respond to legal, judicial, quasi-judicial processes and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law;

2.18 To conduct analytical studies on various aspects including user behavior, user preferences etc.;

2.19 To permit third parties who may need to contact users who have bought products from the Website to facilitate installation, service and any other product related support;

2.20 To implement information security practices;

2.21 To determine any security breaches, computer contaminant or computer virus;

2.22 To investigate, prevent, or take action regarding illegal activities and suspected fraud,

2.23 To undertake forensics of the concerned computer resource as a part of investigation or internal audit;

2.24 To trace computer resources or any person who may have contravened, or is suspected of having or being likely to contravene, any provision of law including the Information Technology Act, 2000 that is likely to have an adverse impact on the services provided on any Website or by ASW;

2.25 To enable a potential buyer or investor to evaluate the business of ASW.

[Individually and collectively referred to as ("Purposes")]

You hereby agree and acknowledge that the Information so collected is for lawful purpose connected with a function or activity of ASW or any person on their behalf, and the collection of Information is necessary for the Purposes.

3. Sharing and disclosure of Your Information

3.1 You hereby unconditionally agree and permit that ASW may transfer, share, disclose or part with all or any of Your Information, within and outside of the Republic of India to third party service providers / partners / banks and financial institutions for one or more of the Purposes or as may be required by applicable law.

3.2 ASW may share statistical data and other details (other than Your Personal Information) without your express or implied consent to facilitates various programmes or initiatives launched by ASW, agents, third party service providers, partners or banks & financial institutions, from time to time. We may transfer/disclose/share Information (other than Your Personal Information) to those parties who support our business, such as providing technical infrastructure services, analyzing how our services are used, measuring the effectiveness of advertisements, providing customer / buyer services, facilitating payments, or conducting academic research and surveys. Notwithstanding the above, we use other third parties such as a credit/debit card processing company, payment gateway, pre-paid cards, payment wallet etc. to enable You to make payments for buying products or availing services on the ASW via an online purchase. The processing of payments or authorization is solely in accordance with these third parties policies, terms and conditions and we are not in any manner responsible or liable to You or any third party for any delay or failure at their end in processing the payments. You are required to review the third party policies for any further clarifications in this regard.

3.3 ASW may also share Personal Information if ASW believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of various terms and conditions or our policies.

3.4 We reserve the right to disclose Your Information when required to do so by law or regulation, or under any legal obligation or order under law or in response to a request from a law enforcement or governmental agency or judicial, quasi-judicial or any other statutory or constitutional authority or to establish or exercise our legal rights or defend against legal claims.

3.5 You further agree that such disclosure, sharing and transfer of Your Personal Information and Non-Personal Information shall not cause any wrongful loss to You or to any third party, or any wrongful gain to us or to any third party.

4. Links to third party websites

4.1 Links to third-party advertisements, third-party websites or any third-party electronic communication service may be provided on the Website which are operated by third parties and are not controlled by, or affiliated to, or associated with, ASW unless expressly specified on the Website.

4.2 ASW is not responsible for any form of transmission, whatsoever, received by You from any third-party website. Accordingly, ASW does not make any representations concerning the privacy practices or policies of such third parties or terms of use of such third-party websites, nor does ASW control or guarantee the accuracy, integrity, or quality of the information, data, text, software, music, sound, photographs, graphics, videos, messages or other materials available on such third-party websites. The inclusion or exclusion does not imply any endorsement by ASW of the third-party websites, the website’s provider, or the information on the website. The information provided by You to such third-party websites shall be governed in accordance with the privacy policies of such third-party websites and it is recommended that You review the privacy policy of such third-party websites prior to using such websites.

5. Security & Retention

5.1 The security of your Personal Information is important to us. ASW strives to ensure the security of Your Personal Information and to protect Your Personal Information against unauthorized access or unauthorized alteration, disclosure or destruction. For this purpose, ASW adopts commercially reasonable electronic, physical and procedural controls which may include internal reviews of the data collection, storage and processing practices and security measures, including appropriate encryption and physical security measures to guard against unauthorized access to systems where ASW stores Your Personal Information. ASW shall adopt reasonable security practices and procedures as mandated under applicable laws for the protection of Your Information. You hereby waive and release ASW from any claim of damages under contract or under tort.

5.2 ASW is compliant with all privacy directives as under the Information and Technology Act, 2000 along with the Reasonable security practices and procedures.

5.3 ASW may share Your Information with third parties under a confidentiality agreement which inter alia provides that such third parties not disclosing the Information further unless such disclosure is for the Purpose (as defined above). However, ASW is not responsible for any breach of security or for any actions of any third parties that receive Your Personal Information. ASW is not liable for any loss or injury caused to You as a result of You providing Your Personal Information to third party (including any third-party websites, even if links to such third-party websites are provided on the Website).

5.4 Notwithstanding anything contained in this Policy or elsewhere, ASW shall not be held responsible for any loss, damage or misuse of Your Personal Information, if such loss, damage or misuse is attributable to a Force Majeure Event. A "Force Majeure Event" shall mean any event that is beyond the reasonable control of ASW and shall include, without limitation, sabotage, fire, flood, explosion, acts of God, civil commotion, strikes or industrial action of any kind, riots, insurrection, war, acts of government, computer hacking, unauthorized access to computer, computer system or computer network, computer crashes, breach of security and encryption (provided beyond reasonable control of ASW), power or electricity failure or unavailability of adequate power or electricity.

5.5 While We will endeavor to take all reasonable and appropriate steps to keep secure any Personal Information which We hold about You and prevent unauthorized access, you acknowledge that the internet or computer networks are not fully secure and that We cannot provide any absolute assurance regarding the security of Your Personal Information.

5.6 You agree that all Personal Information shall be retained till such time required as required by ASW. Non-Personal Information will be retained indefinitely.

5.7 All data is stored within servers present in the Republic of India and/or cloud servers. You give your explicit permission for your data to be stored on these servers, notwithstanding the law prevalent in the country wherein You are located.

6. User discretion and opt out

6.1 You agree and acknowledge that You are providing your Information out of your free will. In such case You do not wish to do so, you should neither visit any Website nor use any services provided by ASW. Further, ASW may deny you access from using certain services offered on the Website.

6.2 You can add or update Your Personal Information on regular basis. Kindly note that ASW would retain Your previous Personal Information in its records.

6.3 If you find any discrepancies or have any grievances in relation to the collection, storage, use, disclosure and transfer of Your Personal Information under this Privacy Policy or any terms of ASW's Terms & Conditions, Term of Sale and other terms and conditions or polices of ASW, please contact the following: E-mail:
The details of the grievance officer may be changed by us from time to time by updating this Privacy Policy.

7. Business / Assets Sale or Transfers

7.1 ASW may sell, transfer or otherwise share some or all of its assets, including Your Information in connection with a merger, acquisition, reorganization or sale of assets or business or in the event of bankruptcy. Any third party to which ASW transfers or sells as aforesaid will have the right to continue to use the Information that you provide to us or collected by us immediately prior to such transfer or sale.

7.2 You are also under an obligation to use this Website for reasonable and lawful purposes only, and shall not indulge in any activity that is not envisaged through the Website.